PRODUCTION AND SALES
SHARE’s approach to marketing apparel, takes into account the needs and skills of artisans. When starting, the women often have little experience in the field and have family obligations that prevent them from finding employment. SHARE works with buyers, like MarketPlace, who understand the women’s need for flexibility. MarketPlace designs products with an eye toward current fashions, but also with an eye toward making the best use of the artisans’ skills and talents.
The operations of the individual groups are also structured to help the artisans develop strong leadership and business skills. They direct various aspects of the business, such as the planning and organization of production, quality control, and supervision, and rotate through the different roles. Those who show strong management skills are promoted and trained to be supervisors. They then receive further training in finance, management, planning, and efficiency systems, giving them the tools to run successful production enterprises.